The sustainability of an internet marketer revolves around one thing: Content. You need to have articles for your blog, more great content for your newsletter or ezine, and maybe even more quality articles if you plan to carry out article marketing or guest blogging to acquire free advertising for your website. So, before you throw in the towel completely, let me share a few ideas with you that may possibly help you to actually have time away from your computer.

Whenever looking for articles, you have a number of options. I suggest that you use several of these suggestions to add a variety of content to your sites.

Pick Up Some Free Reprint Articles At The Directories

Article directories like EzineArticles.com, LadyPens.com and ArticleBase.com are crammed with quality articles that you can reprint on your site. The only requirements are that you do not change the article in any manner and that you include the author’s resource box (or bio) at the end together with the link or two that the author has included to his/her website. It’s a win-win situation. The author gets free advertising and one way backlinks. You, the publisher, pick up free content.

However, there are three negatives to utilizing this type of article. First is the matter of duplicate content. You’re sharing the very same exact articles as everybody else that uses that directory. This is not a big deal at all if you’re making use of the article in your ezine, clearly, since duplicate content is only an issue with the search engines. It’s also not a huge issue for your blog or site, as long as you compose an introduction to the article, and preferably a wrap-up statement or recommendation at the closing stages. Second is the incredibly difficult issue of locating high quality content. Gone are the days of grabbing any old free reprint article. You need Expert Content only – and many of the article directories have low-quality articles. Third is the issue of posting their links in the author resource box. You’re essentially advertising for somebody else for free of charge. Ouch.

Utilize Extra-Special Free Reprint Articles

Sometimes ebook owners and other marketers with affiliate programs offer articles with a twist. You get to replace the link(s) in the author resource box with your affiliate link for that program. If your favorite Experts regularly offer reprint articles, ask if this is an option for you. That way, the expert still gets free advertising. And, you, the publisher, still get great content. But, you can also benefit by earning affiliate commissions as well. This model undeniably adds an increased level of attractiveness compared to long-established reprint articles.

Write the Articles Personally

You might decide to write some of your web content yourself. I highly advocate that you do write a large amount of your own content, at least on the websites where you’re attempting to prove yourself as an expert. However, there are options below that will enable you to post quality content to your site without having to write all of it yourself. The difference in the options below is that YOU become the expert, rather than endorsing somebody else as the expert.

Hire a Quality Ghostwriter or Copywriter

A ghostwriter is a freelancer who writes articles or reports for you, but you get the credit. A copywriter specializes in writing copy that sells, and you typically get the credit. There are a lot of sites on the web where you can find writers. Begin by asking around, or go to sites like elance.com (a job posting site) or Shelancers.com (a directory of freelancers) to look around. Having a ghostwriter on hand can keep your blog fresh and active.

Use High Quality PLR Articles

PLR articles stands for Private Label Rights articles. PLR articles are more often than not written by a ghostwriter and sold to more than a few website owners. This means that you, and a limited number of other bloggers, can revise the articles and publish them without being required to link back to anybody or give anybody credit for writing them. You turn into the expert when making use of PLR articles.

Customize the articles, tweak them for your market, insert examples or photos or case studies and publish them on your site — or simply use them as they are. Either way, you gain a lot of flexibility when working with PLR. Not only that but they are very affordable.

So, How do you Identify a Good PLR Service?
Simple. Find a reputable PLR site that’s been around for awhile and makes available competently-written and edited content that’s sold in limited quantities. That will guarantee that you are not receiving second hand PLR, but are getting your hands on top-quality content.