Writing articles for posting on the web has several significant differences from writing articles for print media as you might have guessed. Most authors writing informational materials, such as for Internet and print media have their own style. This affects the use of vocabulary and sentence structure and in general it affects the method of presentation.

If the author writes materials for the Internet, it imposes some restrictions on the style and forms of its presentation. It goes without saying that writing articles just for interested audiences and for promotional purposes can’t be the same thing.

According to statistics, the perception of information from a computer monitor is approximately 25% worse than perception of the same information but in the printed form. In addition, the interactive environment forces the user to respond to visual stimulants constantly. It can be attributed to certain design elements and links in hypertext. It’s clear that saturation of such elements as well as their lack will be perceived equally badly. But at the same time their lack will increase the informative value. In such a way the impression of “mass media” is created.

Now let me get down to details because you need to adapt yourself to new requirements. Keep paragraphs of varying length, if your text requires scrolling. At the same time rely on the minimum resolution at which people are used to browsing. In this case it is much easier for your eyes to navigate in the text.

Try to write articles in such a way that people could understand the basic meaning of written articles from the very first lines, and in the sequel only the main idea should be highlighted. Do not forget about the peculiarities of how users focus on certain materials.

Highlight keywords any way because they convey the idea of the material. This requirement is not even optimized for search engines. It’s just a convenience and nothing else. Be literate, because the Internet isn’t worse than a credible newspaper or magazine with a great name. Being literate, in fact, means to be polite. I hope you understand that it’s a sign of respect for your readers.

The most interesting is that these rules were developed many, many years ago. It has long been observed that the best-selling authors use simple words and short sentences. It was advised long ago that authors of informational materials should divide the text into paragraphs no longer than 30-50 words. In fact, these rules were tested successfully in practice. As you can see, writing articles for the Web has its own peculiarities, and often skillfully written articles become popular. I hope that your articles will be popular on the net. Jump into this field with two feet. Good luck!

Nowadays economic recession has led to loss of jobs by many people. More and more of them address to Internet as the way to make money. And this is a really unique chance to earn one’s living. If you have no business idea or you need something to start from, try article distribution.

If you are good at article writing, it can change into your regular job. Fortunately the Internet technologies offer many places to earn. Make use of Google and other search engines to look for “submit articles“. You will discover many sites accepting and even paying for article submission.

Check out various social networks and forums and check topics which are respective to this. It is also useful to subscribe to the RSS on this blog because it will allow to keep track of the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.

Wise people say that everything in this world is eternal and standard and this circle is always closed. If you ignore the spiritual background, we can observe that this concept is almost always true. For example let’s take the Internet, which was created, as a university network. Originally it was the concept of hyperlinks specially created to simplify the perception of information. One can suspect that this is undoubtedly innovative. But this approach was initiated by reference books. Indeed, it often happens that when reading a book, I want to get related information, to clarify some issues and get some additional illustration. And as you know HTML carries out this task rather good. Another thing is that the Internet is increasingly becoming a commercial tool and as the result its initial informative function is being distorted to my great regret. For example, you might fail to find links leading to related information on a particular website. Certainly you can’t understand why your opportunities are limited in this case. But as for me there’s nothing surprising in this particular case. The matter is that the task of this site is to pursue commercial purposes and nothing else. This site mustn’t provide you with additional information and you should keep in mind. Thus, the original idea for the network is easy for any type of information but unfortunately this original form has been almost lost currently. Of course I know the entire humanity is dissatisfied with it. But we should take this fact for granted.

It goes without saying that people want to know what the interactive text will look like in the future. The growth of users at this stage goes at the same time with the development of search algorithms and, accordingly with increasing requirements for content. In the struggle for the visitors, webmasters have to lose their websites because they simply fail to meet the minimum requirements for their content. Therefore, their creation and support will be deprived of any meaning, despite the emergence of new technologies and as a result of new services. This process has already begun as you know. Recall the boom of home pages in the late 90’s, which quickly ended due to futility of support. They were replaced by blogs and in this case the lack of information was replaced by new web technologies. It’s obvious that this process will continue.

As the result of this process sooner or later we’ll come across a new standard of content for web resources. I suppose that it’s going to be the most informative content, the creation of which will be a very complicated process. Certainly, this task will be done only by teams of professional copywriters. We are waiting for the new web resources. So the network has returned to its roots. And we’ll get almost unlimited possibilities through improved technologies.

Nowadays world crisis has resulted in loss of jobs by many people. More and more of them refer to Internet as the way to make money. And this is a truly unique chance to make one’s living. If you have no business idea or you need something to start from, try article distribution.

If you are good at article writing, it can turn into your regular job. Luckily the online technologies offer many places to earn. Make use of Google and other search engines to search for “submit articles“. You will discover many sites accepting and even paying for article submission.

Visit social networks and forums and look through topics which are relevant to this. It is also recommended to subscribe to the RSS feed on this blog because it will allow to be well informed about the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.

“At a speed of 60 miles per hour the loudest sound in the saloon will be ticking of the car clock”. Have you recognized this? Yes, it’s a legendary slogan specially created for Rolls-Royce by David Ogilvy in the sixties of last century. From my point of view it’s a brilliant slogan made very accurately and vividly. By the way exactly this phrase lifted sales of Rolls-Royce in the U.S. by 50%. In fact many examples of creative copywriters brought fabulous profits to many companies. And certainly it is not a coincidence these creators are considered to be valuable professionals.

In fact advertising business brings rather a good income. Both domestic and foreign companies are willing to invest each year an impressive amount into promotion of their products. There are a lot of agencies offering various advertising services from placing flyers on the subway to full-scale advertising campaigns. I should say that sometimes one copywriter can’t do giant projects and correspondently two or three and sometimes ten or fifteen copywriters can be required.

Taking into consideration the number of vacant places for advertising in newspapers and on Internet sites, we can come to a conclusion that these specialists are in a great demand. But I should stress that exactly good specialist are in a great demand because as you cab see large agencies can’t find an appropriate candidate for months.

Many people believe that they are able to invent different slogans and effective advertising texts. In fact copyrighters require such a gift given by nature as a talent. Without it you’d better give up, that’s my best advice for you. This talent is not only a literary flair but it’s also the ability to see things with a potential buyer’s eyes. It’s the ability to understand what and why to sell. If there are appropriate words then they should be gathered in a good phrase.

The idea of a copywriter as a creator, reclining on a sofa and from time to time issuing brilliant idea is just a myth. Any idea is preceded by a painstaking work I should say. Moreover, it is strictly an advertising trick. Perhaps marketers are used to telling such things about copywriting. Before starting the project a copywriter thoroughly examines the information field of the desired market sector to have a situational awareness including all the current competitors as well as the target audience. Certainly as for the targeted audience I mean potential consumers of goods or services.

Do you have the ability to copywriting? By the way it is easy to verify. Imagine that you need to create a project closely connected with advertising, using only one sentence on a white background. If you succeed with solving this puzzle then you can try yourself in copywriting. The slogan should be simple, memorable, unique, but at the same time practical, competitive, and if possible it should be compatible with other elements of the campaign. Check your creative potential right now.

Currently economic recession has resulted in loss of jobs by many people. More and more of them refer to Internet as the way to make money. And this is a really unique opportunity to earn one’s living. If you have no business idea or you need something to start from, try article distribution.

If you are good at article writing, it can turn into your regular job. Fortunately the Internet technologies offer many possibilities to earn. Use Google and other search engines to look for “article submission“. You will find many sites accepting and even paying for article submission.

Check out various social networks and forums and check topics which are related to this. It is also useful to subscribe to the RSS feed on this blog as it will allow to keep track of the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.

I’d like to continue with my talking about copywriting. I hope that everything mentioned here below will draw your attention. So as you know people wonder how ideas are born. They want to know whether ideas appear as the result of a painful search or they are acquired relatively easily. I think it depends on a particular person. By the way in this case I should mention so called TV commercials. The matter is that scripts for TV should have at least three options. Slogans are the first option. There should be about five of them. Then names of stores come. It’s advisable to have about ten of them. It goes without saying that everything depends on the agreement with the client. Sometimes the only one option is possible depending on a particular situation.

People also want to know if the work with rollers, slogans or texts interesting for copywriters or it’s something routine and boring being done just for the sake of earning living. So when working with advertising a copywriter tries to find such an idea, which could seem to be natural in different forms such as videos, magazines, websites and so on. Keep in mind that an integrated approach implies and integrated thinking.

Besides this copywriters have such an extraordinary necessity as defending their ideas because their customers do their best to lessen the real value of copywriters’ offers. To my great regret it’s not enough to invent a brilliant idea because you also need to apply efforts to sell it. And for a copywriter it’s impossible to avoid this necessity. So as follows from this a presentation is a vital thing for any copywriter. So a potential client should believe a copywriter’s arguments, examples and so on. It goes without saying that a copywriter should be confident enough to convince his potential client.

Readers also want to know if it’s a shame when a copywriter thinks that this idea strikes in the top of ten, but the customer is going to pay another guy. I think I should be frank in this case. So in my opinion it’s a shame. This means that I have not been able to sell it. So the essence is very simple. So to cut a long story short if you feel that your article is really worthy and you’ve invested your efforts and time to create it then you must convince the client that it would be better for him to buy it. You must succeed with these negations. If you fail to convince the only one guy then you should forget about the prospect of manipulating huge crowds of consumers. You should learn how to convince people. Without this skill your attempts will be entirely worthless. I hope you’ll learn this great art of convincing people.

Nowadays economic recession has led to loss of jobs by many people. More and more of them address to Internet as the way to earn money. And this is a really unique opportunity to make one’s living. If you have no business idea or you need something to start from, try article distribution.

If you are good at article writing, it can change into your regular job. Fortunately the web technologies offer many possibilities to earn. Use Google and other search engines to look for “submit articles“. You will find many sites accepting and even paying for article submission.

Visit social networks and forums and review topics which are relevant to this. It is also recommended to sign up for the RSS on this blog as it will allow to be well informed about the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.

I’d like to talk about such a promising way of making money online as copywriting. I’ve just made a sort of research regarding this and here below you can read what I’ve found out about copywriting.

Perhaps I should start with an extremely popular question such as how one should become a successful copywriter. To get into the advertising agency, it is sufficient to have a good portfolio and writing skills of course. In other words you can come to copywriting from anywhere and prove that you’re a real copywriter. It’s really possible I should say. Certainly besides this you are wonder what you should do step by step. In fact the algorithm is rather standard. In fact you can shift to copywriting from any other field. There aren’t any restrictions in this case I suppose. The main thing is that you should have such an extremely useful thing in copywriting as your portfolio. In other words you should start writing on different topics. Be ready to write a lot because all of this can appear to be beneficial for you very soon. Your future customers will take into consideration your portfolio any way, I’m sure. For example you write scripts for movies, advertising texts, slogans and so on. Having accumulated a certain amount of this stuff you can start offering your services to different advertising agencies.

People wonder what education is optimal for a copywriter. I really hope that in the nearer future universities and other educational institutions will start educate future copywriters exactly for the advertising market. But currently to my great regret while this is only a dream. Today, most employers meet their future candidates from the humanities and theater schools. I mean linguists, philologists, journalists, directors and scriptwriters.

So now copywriters work successfully with different education from technical to medical and so on. But today the market demands something more to be exact. Employers need people who have already mastered the basics in high school. It goes without saying that foreign languages are welcome in this field. In general a liberal education is necessary from my point of view. I should say that sometimes persistent and capable guys can learn more than high school offers them.

By the way some people say that copywriting is losing its way. They point out to the fact that new ideas are very rarer. Everything is duplicated and so on. By the way something similar can be referred to literature, music, art and so on. As we know currently literature is undergoing its crisis. Rock ‘n’ roll is dead. But copywriting isn’t dead. This extremely promising activity can give you a stable future. So you shouldn’t ignore this opportunity if you want to be more financially independent.

These days world crisis has led to loss of jobs by many people. More and more of them refer to Internet as the way to earn money. And this is a truly unique opportunity to make one’s living. If you have no business idea or you search for something to start from, try article distribution.

If you are good at article writing, it can turn into your regular job. Fortunately the web technologies offer many places to earn. Use Google and other search engines to search for “submit articles“. You will discover many sites accepting and even paying for article submission.

Check out various social networks and forums and review topics which are related to this. It is also useful to sign up for the RSS on this blog as it will allow to be well informed about the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.

Perhaps you want to know what this word “copywriter” means. In fact it’s not difficult for me to explain this right now. So a copywriter is a person who writes promotional articles, slogans, company names, different creative works and so on. Obviously, copywriting is a creative work. You will have to generate ideas and select words, which could express your ideas best of all.

Of course, if you want to write articles, you should be sufficiently aware of literacy, otherwise readers will think of your creative potential in the wrong way. Your texts should be concise and at the same time filled with interesting details. It’s advertising which the areas of severe competition.

Another difficulty is that you’ll probably have to write about such things which can’t refer to your sphere of competence. To my great regret in most cases this peculiarity of copywriting can’t be removed. You are going to work on the Internet and therefore you should be aware of some features of writing texts. The matter is that the text from the screen of your monitor is perceived quite differently than from published sources.

On the Internet there are many sites offering work. It would be better to choose those ones that contain suggestions for copywriters. To do this, type in any search site a phrase pointing out that you need a copywriter. I should say that in most cases on these websites you’ll be given an opportunity to place your resume to attract employers who need a freelance copywriter. In such a way they can find you. By the way don’t forget about the necessity to write a summary. A copywriter’s summary is a just little piece of his portfolio. As for a summary I can say that it’s just an ad text which can be used to advertise your creative potential. But this doesn’t mean that you can write a summary based on the information which does not reflect reality. Believe me, that in most cases it does not lead to successful cooperation. As I have told above advertising is an area of fierce competition and as follows from this you should pay more attention to your summary. If you haven’t got a portfolio create it. Choose those topics you really and write articles on these topics. Create a video describing your creative potential. In such a way you can make a portfolio and get enough experience.

These are the basic rules which any copywriter should adhere to from my point of view. Do not go away from the target. The purpose of your text is advertising, do not forget about it. If you write a lot of worthless articles you have a big chance of losing your readers. I hope you won’t lose your readers.

Nowadays economic recession has resulted in loss of jobs by many people. More and more of them refer to Internet as the way to make money. And this is a really unique chance to earn one’s living. If you have no business idea or you need something to start from, try article promotion.

If you are good at article writing, it can change into your regular job. Luckily the web technologies offer many opportunities to earn. Make use of Google and other search engines to look for “article submission“. You will find many sites accepting and even paying for article submission.

Check out social networks and forums and check topics which are related to this. It is also useful to subscribe to the RSS on this blog because it will allow to be well informed about the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.

Content is what converts visitors into customers. In fact an appropriate site promotion is half the battle I should say. The major role in attracting customers belongs to content any way. The content market is big enough and you can use paid content for your needs or you can try to write it by yourself if you really rely on your writing skills. Of course I don’t know, maybe your writing skills are really impressing. By the way currently there are many companies offering content services, so you can always have an opportunity to buy content for your website.

Texts on your website must convince visitors to become your faithful customers. By the way as you know any website is composed of its design and content. So content is one of the most important elements in this case. It is obvious that if your attitude to this matter isn’t not serious enough then nobody is going to guarantee you success in this field.

There are two types of content. There’s a general text of the site and at the same time purely ad texts also exist. The difference between them is that the overall text represents your personality, your intentions, your seriousness to all details of your work while ad texts are targeted only on selling goods and services. If you want to provide your website with high traffic then content of the site should be optimized for search engines and contain a certain number of keywords. I have already told above that there’s an opportunity to write content by yourself. Though it’s quite real but in this case you shouldn’t overestimate your capabilities. You might be a top specialist in your field but at the same time you might have certain difficulties with describing your thoughts in writing. Do not delay writing content because this is the postpone of your site and in such a way you can simply delay getting your first profits. But if you really have difficulties with it then you’d better hire professionals. Money spent on content will pay off, probably even faster than you could imagine, because content is a promotional tool first of all.

Any quality web text is based on the methods of search optimization. And this is another difficulty. Even if you have created content for your site, it is recommended to reread it once again. Perhaps it should be optimized in the right way. Naturally, your text should not contain grammatical, punctuation, logic, and any other bugs. Otherwise your website will give just a disgusting impression about your business as a whole. Don’t be lazy to solve problems of your content because your future profits might be endangered in this case. I hope your content won’t be problematic.

Today economic recession has led to loss of jobs by many people. More and more of them refer to Internet as the way to earn money. And this is a truly unique chance to make one’s living. If you have no business idea or you are looking for something to start from, try article distribution.

If you are good at article writing, it can turn into your regular job. Fortunately the Internet technologies offer many opportunities to earn. Use Google and other search engines to look for “submit articles“. You will find many sites accepting and even paying for article submission.

Check out various social networks and forums and review topics which are related to this. It is also recommended to sign up for the RSS feed on this blog as it will help to keep track of the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.

Perhaps your site is already filled with quality content. But most probably you want more. The matter is that you need to attract more attention and correspondently get more people. In fact there’s no wonder about it because any businessman wants more customers. How could you attract more customers? The answer is a perfect ad text. In fact making a good advertising text has got many nuances. Its creation requires special skills and knowledge that I will briefly describe here below. But I recommend you to examine any advertising article to see all the principles in action.

So, at first you should define the goals before making an advertisement text. This text can be directed not only at the inducement to purchase goods or services, but the text can be specially created exactly for the recognition of the brand. I’m afraid that wrong goals could nullify the entire effect all your advertising campaign because of the fact that you might use techniques designed to achieve a completely different purpose in this case. You should analyze the target audience, people’s needs and correspondently based on the research, you will be able to create a slogan with a corresponding style and tone. The slogan should be selected in accordance with the form, which will be submitted then to your ad text. This could be a banner advertising or anything else.

I should inform you that advertising texts are usually divided into several types and you should determine which type you need at the moment. The first type is informational text. As for requirements for this type I can point out to simplicity, clarity and true facts. Such texts are used to inform potential clients. Then reminiscent texts come. They should be brief. Inspiring texts should also exist. Such texts are characterized by multiple names of goods or services. There are also so called persuasive texts. They are emotional and correspondently in most cases they succeed with drawing attention. To be exact they draw attention exactly to the quality of particular goods or services.

Typically, an average ad text consists of five main elements. They are title, subtitle, body text, comments and slogan. The title has the greatest influence, because it motivates a potential customer. Subtitles are usually designed in a quieter tone than the title. In other words it’s a sort of transition from header to the main text. The body is the most important part of advertising text. It bears the content of your advertising message. Its amount shouldn’t be excessive. On the contrary it should be brief and easy to understand. It’s up to you to invent your unique approach to write the body of your advertising text. It’s known that dull standard things are subconsciously rejected. I hope your advertising texts will never be rejected by readers.

Today economic recession has led to loss of jobs by many people. More and more of them refer to Internet as the way to make money. And this is a truly unique opportunity to earn one’s living. If you have no business idea or you search for something to start from, try article distribution.

If you are good at article writing, it can turn into your regular job. It is fortunate that the Internet technologies offer many places to earn. Make use of Google and other search engines to look for “article submission“. You will find many sites accepting and even paying for article submission.

Check out social networks and forums and check topics which are related to this. It is also recommended to sign up for the RSS on this blog because it will help to be well informed about the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.

It’s difficult to imagine the modern world of advertising and commerce without corresponding texts. Commercial activities of any company begin with offers of cooperation. To sell your product or service you need advertising any way. You should inform people correctly using PR of course. Your main weapon in money making is a commercial text first of all and you should keep this in mind. Even if you aren’t an Internet businessman but a copywriter any way you should realize that you are doing a great job in this world.

OK, you’ve just realized that in electronic commerce texts are directly or indirectly aimed exactly at the sale. In fact such a concept as a commercial text covers quite a great variety of texts needed for your company, ranging from business correspondence and ending with an advertising campaign. In fact selling texts are wide spread. The cost of a particular advertising text depends on the type of a text and on the professionalism and experience of that person who writes this stuff. As you know exactly copywriters are responsible for writing commercial texts. This activity includes advertising and PR articles, slogans and other types of commercial texts.

It’s known that a company’s success largely depends on relationships with partners, so as follows from this correspondence is especially important in this case. Business texts of this kind require a full understanding of the specifics of a particular commercial activity as well as activities run by partners. It’s necessary to avoid any misunderstanding and make cooperation be more productive. You should be interested in a company that offers co-operation. It’s clear that potential customers should be offered products or services. But commercial proposals differ from promotional articles and correspondently any other articles differ from promotional ones. Here you will have to show your competence and skills. You should persuade the company that you are serious and reliable partner. The problem is that it might appear to be quite difficult. The matter is that you might have certain problems with announcing your proposal correctly in the written form. It’s clear that your proposal should be more attractive than those ones offered by your rivals. But don’t give up, that’s not the end of your career yet, I’m sure. You can simply buy appropriate business texts and rewrite them as you wish. By the way selling texts are widespread so you’ll be able to choose what suits you best. It goes without saying that you should pay attention to the value of your texts. Do your best not to give reasons to be banned by search engines for using duplicate texts. Search engines are very cunning creatures, so don’t give them a chance to terminate your high expectations. I hope your commercial texts will be always competitive.

Currently world crisis has led to loss of jobs by many people. More and more of them address to Internet as the way to earn money. And this is a really unique chance to earn one’s living. If you have no business idea or you are looking for something to start from, try article distribution.

If you are good at article writing, it can change into your regular job. Fortunately the Internet technologies offer many opportunities to earn. Make use of Google and other search engines to look for “submit articles“. You will find many sites accepting and even paying for article submission.

Check out social networks and forums and review topics which are related to this. It is also useful to subscribe to the RSS on this blog because it will allow to keep track of the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.

I’d like to continue with my description of SEO copywriting. It goes without saying that you should be familiar with SEO if you want make money online. So the most important requirement is that you should have a really unique interesting content. Of course you should keep in mind that search engine spiders want you to present only useful information not resembling related stuff on other sites.

What is the purpose of SEO-copywriting? Having realized the meaning of SEO-copywriting, we can easily find out its main goals. Certainly it’s improving the position of your website in search results. Another objective is providing availability of the required information to the reader. But I should say that the usefulness of SEO-copywriting for your website is not limited by these important tasks. On the contrary SEO can give more benefits when having applied in the right way.

Anyone who writes code for sites usually get such a task as making a list of keywords, a brief description of the company and as the result we obtain a prepared text of a given size in an HTML document. The process of creating texts is a creative job any way. It is clear that in most cases we don’t know who did SEO writing for a particular text because these people stay in the shadow as usual.

Technical stages of SEO-copywriter can be represented as such steps. They are your understanding the content and theme of the optimized site, preparing the semantic core of the text based on key words of course, searching for information on a particular subject, making a frame of the article, writing text, monitoring occurrences of keywords, coding in HTML, highlighting words in the text. Then the final result should be tested to find possible bugs and fix them on time.

OK, I have a site, I know that for a good ranking in search engines I need a corresponding content, but I do not understand anything in keywords. In fact one should keep in mind that
SEO-copywriting isn’t the only one element of search engine optimization. Of course key words are required for writing texts. But you should find a specialist to carry out the detailed optimization of your site.

By the way as for semantic core it is developed not by a SEO-copywriter but it’s an optimizer’s responsibility. There are two reasons for this. An optimizer should identify the required keywords on which the positions in search engines are weak. And to write an optimized text
this optimizer should follow his plan to increase ranking reference of the site and identify rational key words which could be advantageous for this particular Internet project. As you can see SEO-copywriting is pretty good thing for creative people with appropriate writing skills. I hope you’ll be successful in this field.

Nowadays world crisis has led to loss of jobs by many people. More and more of them refer to Internet as the way to make money. And this is a truly unique chance to earn one’s living. If you have no business idea or you need something to start from, try article promotion.

If you are good at article writing, it can turn into your regular job. Fortunately the online technologies offer many places to earn. Make use of Google and other search engines to search for “submit articles“. You will discover many sites accepting and even paying for article submission.

Visit various social networks and forums and check topics which are respective to this. It is also recommended to sign up for the RSS on this blog as it will allow to keep track of the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.